The new Gregg Homme campaign takes us, the viewer (or voyeur) into a cosy, yet steamy environment where anything can (and will) happen, in the naughtiest underground city north of the American border (Montreal — you’ve guessed it). The company states that their new HOT Male Model (Thierry Pepin) will walk you through your darkest, wildest fantasies. Will you resist the temptation?
The new Gregg Homme campaign takes us, the viewer (or voyeur) into a cosy, yet steamy environment where anything can (and will) happen, in the naughtiest underground city north of the American border (Montreal — you’ve guessed it). The company states that their new HOT Male Model (Thierry Pepin) will walk you through your darkest, wildest fantasies. Will you resist the temptation?
What is truly remarkable about this ad campaign is the fact that it is sexual without revealing anything about the sexuality of the male subject. One could conclude that he is gay, but is he? Honestly, does it even matter what his sexual orientation is? NO! It is just too bad that this type of ad campaign will never grace the mainstream airwaves here in the USA.
